Provide a model for entrepreneurial marketing management in the microelectronics industry
Subject Areas : Ethics and Islamic Education
Farshad
Hekmatzadeh
1
Hossein
Vazifeh Dust
2
Farideh
Haghshenas Kashani
3
Keywords: Entrepreneurial Marketing, Microelectronics, Combined Research.,
Abstract :
Entrepreneurship is an important and inexhaustible resource for all human societies. A resource that goes back to human creativity. It is cheap on the one hand and very valuable and endless on the other. Today, everyone has realized that societies that have relied on human resources to succeed on underground resources in the long run have considered underground resources in Third World countries to be barriers to development, despite its advantages. However, the lack of these resources in some countries has led them to become among the leading countries in the world today, using the power of thought, creativity and initiative, or in a word, entrepreneurship. Especially in the present age, which is the age of knowledge, creativity and the age of combining ideas and initiatives, it is very important to pay attention to entrepreneurship in the development and progress of countries In this research, the mixed method has been used, which includes two parts, qualitative and quantitative. In the qualitative part of the research, interview tools were used. The necessary information and data have been obtained in the qualitative section from experts in the field of marketing and entrepreneurship. This research was collected and then analyzed using Grand Theory method. The categories obtained from the collected data are presented. Thus, in order to provide a model for entrepreneurial marketing in the microelectronics industry, a qualitative approach with exploratory design was used. To this end, a model for entrepreneurial marketing in the electronics industry was first developed using a qualitative approach and data coding. Therefore, first, the qualitative part is mentioned and then the quantitative part is explained and the research results are presented, then the results of the quantitative part are examined.
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