"The Analysis of Types of Marketing from Perspective Axiology (Normative Ethics) "
Subject Areas : Ethics and Islamic Education
Keywords: Philosophy of Science, marketing theories, ethics, axiology ,
Abstract :
This article will discuss marketing theory from the perspective of moral philosophy degree views. Discussion focused on axiological aspects. In this Research Survey of Areas of Axiological Marketing ethics and marketing research, Ethics is closely related to value. Marketing ethics and ethics in marketing research in marketing that includes trust is an important issue. A researcher frequently fails to quantitative research in the field of marketing research related to ethical issues; thus, an understanding of ethical issues in marketing research for qualitative research is very important. In this study, new marketing ideas such as Neuro marketing, guerrilla and green marketing is considered and the new ideas from the perspective of normative ethics been investigated. Results of studies have suggested that green marketing, guerrilla and nervous are new ideas that moral issues was mixed with moral difference is that green marketing and direct positive relationship. While guerrilla marketing and nervous inversely related to moral issues. That is, if morality IS ignored, leading to customer distrust.
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