List of articles (by subject) Social ethics and behavioral modeling
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Open Access Article
1 - Enjoining the good and forbidding the evil in the words of revelation and in the expression of the Prophet and the guardians of God "with a health approach in Islamic life"
Asghar Abedzadeh AndarianIt is better to speak well than anyone else, but the word of revelation, with its moral and human scent, gives another vitality to the soul and spirit of man. Although our divine word is above the human word, its beautiful manifestation has been crystallized in the wor MoreIt is better to speak well than anyone else, but the word of revelation, with its moral and human scent, gives another vitality to the soul and spirit of man. Although our divine word is above the human word, its beautiful manifestation has been crystallized in the words of the great prophets and the pure Imams (as) as the special successors of the last prophet of the order of the Prophet Muhammad (pbuh). Enjoining the good and forbidding the evil are among the certain doctrinal and moral principles among the Islamic sect, and it has its own special place among other religious sects. This common inner desire among human beings indicates the unity of human nature. Benevolence, benevolence, and moral goodness are the scents of fragrance that come from the fragrance of enjoining what is good and forbidding what is evil, and are felt in the breath of healthy human beings. It is on this basis that a person has a desire for good things from within and avoids ugly things. Based on this inner desire, the implementation of enjoining what is good and forbidding what is evil seems to be a necessary and obligatory condition. Manuscript profile -
Open Access Article
2 - The role of ethics in the effective marketing process of the home show network
Seyed Nasser Kamali Esmail Hasanpour Ghoroghchi Sirajuddin Mohebbimarketing managers, and marketing consultants in the film and serial industry and were interviewed in depth. This selection and interviewing continued until the theoretical saturation was reached and then stopped. In this study, the snowball sampling method was used and Moremarketing managers, and marketing consultants in the film and serial industry and were interviewed in depth. This selection and interviewing continued until the theoretical saturation was reached and then stopped. In this study, the snowball sampling method was used and this process continued until the researcher reached theoretical saturation. Finally, this method was an interview with 9 experts. In this study, since the data theory theory method was used, the main tool for data collection was in-depth and unstructured interviews with experts. Finally, after open, axial and selective triple coding, the conceptual model of the research was designed based on a paradigm model. Manuscript profile -
Open Access Article
3 - Examining the moral responsibility and duties of the government towards responsibilities outside the will
Mohsen Lezgi Hossein Saberi Seyed Mohsen JalaliThe government's responsibilities towards involuntary civil responsibilities are important and fundamental issues that have not been addressed much. At the same time, the government's duties in this regard, given the growing importance of citizens' rights, are important MoreThe government's responsibilities towards involuntary civil responsibilities are important and fundamental issues that have not been addressed much. At the same time, the government's duties in this regard, given the growing importance of citizens' rights, are important and necessary issues for discussion. The main question that has been raised and examined in this article in the present article is what is the responsibility of the government from events from its moral and legal point of view? What are the jurisprudential principles, moral and legal principles, conditions and duties of the government towards responsibilities beyond its control? The present article is descriptive-analytical and examines the mentioned questions using the library method. The results of the article indicate that in Iranian law, the government is committed to responsibilities beyond its control. The theory of equality of citizens, the theory of distributive justice, the theory of guarantee of rights, the observance of the rule of justice and the theory of the insuring state are the moral and legal foundations of the government's responsibility for unintentional events. Lack of reason or his inability to pay the ransom, the judge's mistake in judging the government's duty in the event of an accident, and the government's obligation to pay the ransom for traffic accidents (bodily injury insurance fund). One of the most important examples is the responsibility of the government towards responsibilities beyond its control. Manuscript profile -
Open Access Article
4 - Investigating the relationship between organizational trauma and organizational silence according to the mediating role of managers' emotional intelligence (Case study: Bank Mellat companies)
leila moallemian masoud haghighi Alireza RezghirostamiOrganizations are facing turbulence and transformation. This requires that they be able to stay on the competition stage by adopting solutions to the severe shocks that result from these transformations. Organizational trauma theory is one of the newest theories in the MoreOrganizations are facing turbulence and transformation. This requires that they be able to stay on the competition stage by adopting solutions to the severe shocks that result from these transformations. Organizational trauma theory is one of the newest theories in the field of organizational behavior and management, which is examined with the aim of psychological and physical effects on the individual and group in an organization. The purpose of this study was to investigate the causal relationship between organizational trauma and organizational silence due to the mediating role of managers' emotional intelligence. The present research is considered as a descriptive-survey research in terms of applied purpose and in terms of data collection. The statistical population of the study is 758 managers and experts of Bank Mellat companies who have selected a sample of 255 people using simple random sampling method. A questionnaire was used to collect information. For data analysis, Smart PLS software have been used. The results show that organizational trauma has a positive and significant relationship with organizational silence and organizational trauma has a negative and significant relationship with emotional intelligence. There is also a significant negative relationship between emotional intelligence and organizational silence. Given the degree of organizational silence, it is necessary to pay more attention to the factors affecting organizational trauma. The consequences of organizational trauma have many destructive effects on organizations, especially human capital, the result of which is manifested in organizational silence. Manuscript profile -
Open Access Article
5 - Phenomenology of customers’ hope for banking services in Keshavarzi Bank with an approach involving ethics, innovation and quality management system
asghar ahmadi farshid namamian Ali Asghari Sarem Tohfeh Ghobadi LamoukiAs strategic partners of businesses, customers have played an undeniable role in business growth and development; having a comprehensive knowledge of customers from different dimensions has always been emphasized. Meanwhile, the phenomenon of customer’s hope has been ne MoreAs strategic partners of businesses, customers have played an undeniable role in business growth and development; having a comprehensive knowledge of customers from different dimensions has always been emphasized. Meanwhile, the phenomenon of customer’s hope has been neglected in theoretical issues and specifically in the banking industry as an important principle in maintaining a continued relationship with customers. Moreover, from the perspective of correct and accurate understanding of its meanings, its concepts and hidden conceptual layers have been commonly overlooked. Thus. the present study aims to describe the lived experience of customers’ hope in to the services provided by Keshavarzi Bank in order to identify the dimensions and components of customers’ hope and then to present a conceptual model and structure of the study. In terms of purpose, this present study is an applied one, and from the perspective of approach, it is an exploratory one. In terms of type of research, it is an exploratory mixed one. In the first and qualitative phase, a purposeful selection and in-depth interviews were conducted with 9 bank customers with Sidman’s method and applying a phenomenological approach. The results were analyzed with a Colaizzi’s method. The results of the analysis confirm the emergence of the structure of customer’s hope in three general categories, including hope derived from ethics in the Keshavarzi Bank, hope derived from the service quality management system, and finally “hope derived from innovation and customer-orientedness”. Also, the three mentioned categories had a total of 6 concepts and twenty propositions, resulting from summarizing and modifying the initial 87 propositions. In the quantitative section, in order to investigate the originality of the structure, customer’s hope was measured based on the findings of applying and implementing a phenomenological strategy in the form of a researcher-made questionnaire consisting of 24 items. The questionnaire was designed, distributed and completed among 400 customers of Keshavarzi Bank. The results were analyzed by using SPSS, Lisrel and Smart pls. The results of the study in this section confirm the structure of customer hope in the form of a conceptual model extracted from the first section. Therefore, in the banking industry, by focusing and paying attention to the structure of the phenomenon of customer hope as the main themes and related concepts and propositions, appropriate measures and approaches can be adopted to create and manage sustainable customer relations. Manuscript profile -
Open Access Article
6 - comparative study of the effect of religious beliefs on the social well - being of elites and non – elites (Case studies of university faculty members & citizens of Tehran)
Sara Haji Mozafari nayereh pirahari shideh parnianThe present article is an analytical and comparative study between religious beliefs and the level of social health in both elite and non-elite communities. The theoretical framework of the research is based on Keys' theories and the views of functionalist theorists. In MoreThe present article is an analytical and comparative study between religious beliefs and the level of social health in both elite and non-elite communities. The theoretical framework of the research is based on Keys' theories and the views of functionalist theorists. In the present study, the survey method was used and its statistical populations consisted of faculty members of the Islamic Azad University, Central Tehran Branch and citizens without academic education in Tehran. The statistical sample size of the elite population was 265 and the non-elite population was 385 according to the Cochran's formula. Data analysis was performed with SPSS software. Findings showed that there is a significant direct relationship between religious beliefs and social health in the elite and non-elite community. Among the dimensions of religious beliefs, the dimension of performance of duties has no significant relationship with any of the dimensions of social health except social cohesion. Also, the relationship between the religious and emotional dimensions of religion and the social health of the elite community is greater than the non-elite community. On the other hand, the contextual variables of age, income, education have a significant relationship with social health. Also, the variables of religious emotions, education, religious duties and age explanation 21.7% of changes in social health, respectively. Manuscript profile -
Open Access Article
7 - Designing a marketing model to promote and improve the sale of herbal medicines: A qualitative research
Zakieh Ashouri seyyed mahmoud shabgoo monsef kambiz shahroodi ali gholipour SoleimaniThis article has been written with the aim of designing a marketing model to promote and improve the sale of herbal medicines. The samples were selected in a purposeful manner and the researcher interviewed 12 experts and companies distributing herbal medicines, physici MoreThis article has been written with the aim of designing a marketing model to promote and improve the sale of herbal medicines. The samples were selected in a purposeful manner and the researcher interviewed 12 experts and companies distributing herbal medicines, physicians and pharmacists. Structured was used and the categories that formed the various components of the model were classified into 6 categories. The results of open coding show that a total of 206 open codes were extracted and in the axial coding section, 121 primary codes were placed in the form of 26 categories and thus the conceptual model of the research was formed. The first components of the proposed model include promoting community health, potential production and supply of medicinal plants, lifestyle and attitude, importance and status of herbal medicine that are the causal factors. Causal conditions underlie the emergence of the next component, pharmaceutical marketing and integrated communications, which are the main categories of the model. The next components of the model include promotion strategies in herbal medicine marketing, the existence of herbal medicine consumption culture and drug pricing system, which have been considered as the underlying factors of the research. Intervening conditions also include: lack of knowledge and expertise in the sale of medicine, lack of research and scientific centers in the field of herbal medicine, lack of government laws and regulations in support of herbal medicine, lack of certification by doctors and pharmacists in the field of herbal medicine, lack of package Creative classification is the lack of proper profitability of herbal medicines, which benefit by influencing strategies (improving advertising methods in introducing herbal medicines, using traditional advertising channels, promoting and improving the quality of herbal medicines, creating an effective relationship between industry and universities). Getting up-to-date technology and information by receiving information through the Internet and published articles, activating specialized working groups, factories' access to up-to-date technology and machinery) provided the basis for achieving the main phenomenon of this model. Manuscript profile -
Open Access Article
8 - Optimal marketing behaviors and its impact on the development of Internet TV (Case study: Audience of ordinary TV and Internet TV in Isfahan)
Zahra Askari Esmaeil Hasanpour Mohammad Hossein Ranjbar Serajedin MohebiThis study seeks to represent and measure the impact of the dimensions of the marketing approach on the development of Internet TV in the form of a conceptual model. Therefore, in this research, according to the research model, twelve hypotheses have been proposed. This MoreThis study seeks to represent and measure the impact of the dimensions of the marketing approach on the development of Internet TV in the form of a conceptual model. Therefore, in this research, according to the research model, twelve hypotheses have been proposed. This research is applied in terms of purpose and is descriptive-survey with correlation approach in terms of implementation. The statistical population of the present study is 384 Internet TV audiences in Isfahan. Due to the unlimited statistical population, the Cochran's formula was used. For data collection, a standard questionnaire with 58 questions was used, the validity of which was obtained using the opinion of the tutor and the first confirmatory factor analysis and its reliability was obtained through Cronbach's alpha index (0.93). The collected data were analyzed by SPSS and PLS software. Based on the results, all research hypotheses were confirmed. Manuscript profile -
Open Access Article
9 - Optimal Value Model of Strategic Alliance of Manufacturing Companies in Iran (Case Study, Methanol Manufacturing Company)
Hojjat Mobarzi Ali Hosseinzadeh Mohammad Ghasemi NamaghiNowadays, Being in line with the advancement of science and the complexity of technological processes, technological cooperation between different companies is an important and strategic feature for companies and technological cooperation between companies is an importa MoreNowadays, Being in line with the advancement of science and the complexity of technological processes, technological cooperation between different companies is an important and strategic feature for companies and technological cooperation between companies is an important and valuable strategy to strengthen and spread innovation. In the methanol industry, forming alliances between methanol companies has quickly become the dominant position for commercializing innovation. The study of the drivers of strategic alliances between methanol companies in Iran is one of the important and significant issues that is addressed in this article. For this purpose, the stages of alliance formation were reviewed and the factors affecting each of these stages were identified and evaluated. In this study, the views of 12 experts from methanol companies and the Analytic Hierarchy Process (AHP) method were used. The primary and secondary data and information were used and based on the primary data collected through interviews and observations and secondary data obtained from library studies, the first stage questionnaire was developed. The results of the first questionnaire provided the possibility of identifying the factors that according to experts had the greatest impact on the success of methanol companies. In the next stage, based on the criteria obtained from the theoretical foundations of research and studies conducted in this field, the optimal model of the mentioned factors was presented based on their impact on the success of the alliance. The obtained model refers to the effect of market success index, sustainability, financial success and improving the competitive situation on the success or failure of strategic alliances. Manuscript profile