seyyed mahmoud shabgoo monsef Articles List

List of Articles seyyed mahmoud shabgoo monsef

Open Access Article
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1 - Designing a marketing model to promote and improve the sale of herbal medicines: A qualitative research
Zakieh Ashouri seyyed mahmoud shabgoo monsef kambiz shahroodi ali gholipour Soleimani
20.1001.1.23833279.1400.12.45.11.5

This article has been written with the aim of designing a marketing model to promote and improve the sale of herbal medicines. The samples were selected in a purposeful manner and the researcher interviewed 12 experts and companies distributing herbal medicines, physici More

This article has been written with the aim of designing a marketing model to promote and improve the sale of herbal medicines. The samples were selected in a purposeful manner and the researcher interviewed 12 experts and companies distributing herbal medicines, physicians and pharmacists. Structured was used and the categories that formed the various components of the model were classified into 6 categories. The results of open coding show that a total of 206 open codes were extracted and in the axial coding section, 121 primary codes were placed in the form of 26 categories and thus the conceptual model of the research was formed. The first components of the proposed model include promoting community health, potential production and supply of medicinal plants, lifestyle and attitude, importance and status of herbal medicine that are the causal factors. Causal conditions underlie the emergence of the next component, pharmaceutical marketing and integrated communications, which are the main categories of the model. The next components of the model include promotion strategies in herbal medicine marketing, the existence of herbal medicine consumption culture and drug pricing system, which have been considered as the underlying factors of the research. Intervening conditions also include: lack of knowledge and expertise in the sale of medicine, lack of research and scientific centers in the field of herbal medicine, lack of government laws and regulations in support of herbal medicine, lack of certification by doctors and pharmacists in the field of herbal medicine, lack of package Creative classification is the lack of proper profitability of herbal medicines, which benefit by influencing strategies (improving advertising methods in introducing herbal medicines, using traditional advertising channels, promoting and improving the quality of herbal medicines, creating an effective relationship between industry and universities). Getting up-to-date technology and information by receiving information through the Internet and published articles, activating specialized working groups, factories' access to up-to-date technology and machinery) provided the basis for achieving the main phenomenon of this model. Manuscript profile
Open Access Article
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- Full-Text
2 - The key components of Islamic branding for entry in to international markets in small and medium business enterprises food indust
Seyedeh Fattaneh Moghimi seyyed mahmoud shabgoo monsef kambiz shahroodi narges delafrooz
20.1001.1.23833279.1401.12.47.12.4

The purpose of this research is Identify and explain the key components Islamic branding model for entering international markets in small and medium businesses the Food industry.In terms of the purpose of the research ,it is of the applied type and in terms of the meth More

The purpose of this research is Identify and explain the key components Islamic branding model for entering international markets in small and medium businesses the Food industry.In terms of the purpose of the research ,it is of the applied type and in terms of the method of conducting the research , it is a combination that has been done successively in two parts, qualitative and quantitative.First, in the qualitative section , in order to achive the objectives of the research, using semi-structured indepth interviews with 14 experts, specialists and professors in the fild of branding, Islamic branding and marketing, who have been selected by the snow ball method and with using open and central coding of Islamic branding components, including three main components(views and approaches, weaknesses and threat,strengths and opportunities),fifteen sub-components and fifty-one indicators of Islamic were identifie and classified.Then, in a quantitative step, the survey questionnairc was descriptive research method and using cluster sampling method and through the researcher-made questionnaire tool, the opinion of managers and marketing experts in small and medium businesses the Food industry in the country which according to the information obtained from the Ministry of Mining Industry and Trade, 8618 companies are operating, has been collected. The sample size was 364 using cochran’s formula, which was selected by cluster sampling from the statistical population. For quantitative data analysis, confirmatory factor analysis and sample T-test Amos software were used.The research findings of the quantitative section indicate that the component of views and approaches had the highest rank among the main components, the conceptual approach is the most important among the views and approaches, the most important strength and apportunity of Islamic teachings, the most important weakness and threat of investment risk. Manuscript profile

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List of Articles seyyed mahmoud shabgoo monsef