Today, creating an ethical environment and promoting human values is one of the most important tasks of organizations, and observing ethics in the business world reduces tensions, increases productivity and creates competitive advantages for the organization.The main pu
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Today, creating an ethical environment and promoting human values is one of the most important tasks of organizations, and observing ethics in the business world reduces tensions, increases productivity and creates competitive advantages for the organization.The main purpose of this study is to present a model for encouraging fellow countrymen to buy domestically made goods by considering ethical components.In the first stage, through the snowball technique, 10 experts were identified for interview. After conducting the interview and coding, the main components along with the subsets were identified, and finally, after Screening was performed and reuse of experts. The main variables of the model were identified. 2 main subsets were obtained for the model, including 1- Advantages and positive factors 2. Obstacles and limitations, d for the first factor 10 variables including promotion and distribution - Perceived value of the product Strategies - Platform - Cost of the product for the customer - Familiarity and trust in the product - Support and after-sales service - Patriotism - Appropriate quality - Product diversity and for the second factor 6 variables including consequences - Brand Absence of goods - Interfering conditions - Axis phenomenon - Perceived risk of the product - Causal conditions were identified, finally the conceptual model of the research was presented using grounded theory method and Max QDE software.
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