This study seeks to represent and measure the impact of the dimensions of the marketing approach on the development of Internet TV in the form of a conceptual model. Therefore, in this research, according to the research model, twelve hypotheses have been proposed. This More
This study seeks to represent and measure the impact of the dimensions of the marketing approach on the development of Internet TV in the form of a conceptual model. Therefore, in this research, according to the research model, twelve hypotheses have been proposed. This research is applied in terms of purpose and is descriptive-survey with correlation approach in terms of implementation. The statistical population of the present study is 384 Internet TV audiences in Isfahan. Due to the unlimited statistical population, the Cochran's formula was used. For data collection, a standard questionnaire with 58 questions was used, the validity of which was obtained using the opinion of the tutor and the first confirmatory factor analysis and its reliability was obtained through Cronbach's alpha index (0.93). The collected data were analyzed by SPSS and PLS software. Based on the results, all research hypotheses were confirmed.
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This research was conducted with the aim of investigating the effect of internet and satellite on the cultural and moral identity of students living in Nur Ali Bey village, Saveh city, Central province. The research method was applied in terms of the goal and causal-com More
This research was conducted with the aim of investigating the effect of internet and satellite on the cultural and moral identity of students living in Nur Ali Bey village, Saveh city, Central province. The research method was applied in terms of the goal and causal-comparative in terms of the data collection method. The statistical population of the research consists of all the students of the Islamic Azad University of Saveh branch (N = 4000). This selection is for two reasons, firstly, the proximity of the Azad University of Saveh branch with Noor Ali Bey village, and on the other hand, a large number of students living in this village and There are neighboring villages. The sample size was estimated to be 380 people according to Cochran's formula, and stratified random sampling was used to select the sample. The data collection tool was Taheri's cultural identity questionnaire (2012) in the form of 30 items and alpha coefficient of 0.91 and Aquino and Reed's moral identity questionnaire (2002) in the form of 10 items and alpha coefficient of 0.75. K-S test and analysis of variance were used to analyze the data. The results showed that there is a significant difference between the cultural and moral identity of students based on their use of internet and satellite.
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