Internal marketing is of particular importance today due to its indirect impact on the end customer due to the satisfaction of service staff. Internal marketing is the synchronization of organizational goals with human resources so that the role of human resources in achieving goals is clarified. In the meantime, the issue of ethics in economics and banking is raised, as financial crises in recent years have shown that the goal of utilitarianism in financial institutions, can have potential risks in the banking system and, consequently, society. Therefore, the present study was conducted with the aim of examining the ethics in banking and the factors affecting the development of internal marketing in the banking industry. Analytical-descriptive is a branch of correlation.The statistical population of this study includes the total number of managers, deputies and heads of Tejarat Bank in all branches in Iran is 125. Due to the limited number of members of the statistical population, through the counting method, all The statistical population is considered as a sample.The primary data collection tool in this study was a questionnaire that, to ensure the validity of the questionnaire, the content validity method was used.Then the reliability coefficient or internal stability of the questionnaire based on the data obtained It was calculated using Cronbach's alpha coefficient that the value of Cronbach's alpha coefficient of the whole questionnaire was 94%. It was found to indicate the appropriate reliability of the questionnaire used. Structural equation method and Smart PLS software were used to analyze the data. The results of the study in the field of ethics showed that the ethical teachings in banks have a positive and significant effect on the residents of this system, which reduces their greed and the consequences of corruption in society. Also, the compliance of Sharia and ethics in Islamic banking, in practice, faces obstacles that may lead to deviations from the goals of ethical Islamic banking. On the other hand, the results showed that the results showed that 4 dimensions, norm, strategic, executive and process have a positive and significant effect on the development of internal marketing.
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