Traders take risks when there is a possibility of losses, and when there is a possibility of making a profit, their risk-taking is greatly reduced to only definite gains. This reverse behavior in humans is a neurological phenomenon that is common to both humans and anim
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Traders take risks when there is a possibility of losses, and when there is a possibility of making a profit, their risk-taking is greatly reduced to only definite gains. This reverse behavior in humans is a neurological phenomenon that is common to both humans and animals. At present, the causal conditions of the interventionist and the context, strategies and behavioral consequences of traders have not been studied. Therefore, in this study, an attempt has been made to design the behavioral model of traders using contextual theory. This research is of qualitative and exploratory type and has been conducted by interviewing experts in the field of theoretical foundations of behaviorism, capital market and other fields related to the research topic and has been saturated by conducting 16 interviews in 2021 by snowball sampling method. Is. The results show that the most important causal conditions that lead to the recognition of traders' behavior are the effect of risk (perspective theory), levels of financial behavior, efficient market hypothesis, over / under reactive phenomenon, over / under confidence phenomenon, respectively. Arbitrage Phenomenon, News Phenomenon, Bias Phenomenon, Positive Thinking Phenomenon, Patience Phenomenon, Mass Behavior Phenomena, Overtrading Phenomenon, Excitement Phenomena, Exchange Volume, Lack of Information, Behavioral Bias, Cognitive Bias, Stock Index, Trading Strategy They are greed, fear and greed.
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