nima shojaei Articles List

List of Articles nima shojaei

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1 - Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach
nima shojaei Kambiz heidarzadeh Ahmad Rousta

The purpose of this study is to present a model of the effective factors of the content of a printed advertisement message based on the phenomenological approach. In this research, the phenomenological method has been used. In this study, employees of the I-Soda Company More

The purpose of this study is to present a model of the effective factors of the content of a printed advertisement message based on the phenomenological approach. In this research, the phenomenological method has been used. In this study, employees of the I-Soda Company were interviewed as interviewees, with an interview with 4 people, theoretical saturation. To confirm the reliability of the study, raw data was presented to compare the construction of the theory with raw data. Audit techniques have also been used and the angle method has been used to assess validity. The results of the extraction of concepts, categories and themes from four interviews with managers and chocolate industry activists have led to identifying the variables (themes) and the components of each variable from the viewpoint of the activists and industry managers. Also, given that all the interviewees are among the activists in the company, they will be more reliant on the results obtained from interviewing the subjects. 9 The determinant component of the content (content) of the message is the following: Advertising attitudes, Brand Attitudes, Attitudes toward the Manufacturing Industry, Attitudes toward the Market, Attitudes towards Packaging, Attitudes towards Imports, Attitudes towards Exports, Attitudes to Shopping , Attitude towards consumption. Manuscript profile
Open Access Article
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- Full-Text
2 - Investigating the Professional Ethics System on Printed Advertising in Consumer and Brand Persuasion
nima shojaei Kambiz heidarzadeh Ahmad Rousta

The customer is the most important capital of each organization and company with a commercial and profitable purpose, so recognizing consumer behavior and patterns of consumer behavior change is very important in this regard. For this reason, this research was designed More

The customer is the most important capital of each organization and company with a commercial and profitable purpose, so recognizing consumer behavior and patterns of consumer behavior change is very important in this regard. For this reason, this research was designed to identify and evaluate the components that influence the use of print advertising in encouraging consumers and changing consumer attitudes towards the brand. The community in this study consisted of two groups: the first group was all experts and relevant people in the field of branding and customer purchasing that were used to identify the effective factors in changing consumer attitudes toward brand based on printed ads. The second group consisted of clients of the company, the effects of the identified components were investigated by them, and both groups were investigated in a targeted manner. The results showed that four components of propaganda content message, marketing structure, coloring and brand name and innovation in design in this field, and innovation in design has the most direct and indirect effects in this area, as well as the model designed for fit Is good. According to the obtained results, the designed model and identifiable components are a suitable model for identifying the factors affecting the use of print advertising in encouraging consumers and changing consumer attitudes towards the brand. Manuscript profile

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List of Articles nima shojaei