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        1 - The process of change moral values in the Eyes of George Gerbner and its criticism
        محمد حسین ایراندوست
        George Gerbner, professor of communications and founder of the "cultivation theory", believed that television shares important elements among heterogeneous populations, including: religious and moral values . It was initially welcomed by researchers in the West. Graebn More
        George Gerbner, professor of communications and founder of the "cultivation theory", believed that television shares important elements among heterogeneous populations, including: religious and moral values . It was initially welcomed by researchers in the West. Graebner positivist assumptions and the process of change moral values in this theory, has caused the need for research on the possibility or impossibility of changing values. This article with the descriptive and analytical method investigates the possibility or impossibility of changing moral values at some School of Moral. and it is studied the variability of moral values and ethics in the field of communication and moral. Manuscript profile
      • Open Access Article

        2 - Studying the Relationship between "Moral Value" and "Making Informed choices" viewpoint of Nahj al-Balāghah
        mohsen javady Fatemeh marzeih Hosseini kashani
        The honorable book, Nahj al-Balāghah, is the moral and valuable treasury of Islamic school. So, explaining "what is moral value" from point of view of this great book, in presenting "Islamic moral theory" is helpful. Moral value belongs to secondary philosophical inel More
        The honorable book, Nahj al-Balāghah, is the moral and valuable treasury of Islamic school. So, explaining "what is moral value" from point of view of this great book, in presenting "Islamic moral theory" is helpful. Moral value belongs to secondary philosophical inelligibles. Therefore defining it by differentia and genus is impossible, and one of the ways to discover its essence and identity is to study the relationship between "moral value" and other different things, like act itself, act consequence, agent's intention, and his/her making informed or uninformed choices. So, one of important questions in this arena is that "how does moral value link to person's making informed choices?" The result, obtained out of investigating moral statements of Nahj al-Balāghah, and through scrutiny of the role of intellect and affection in acts moral value, is that from viewpoint of Nahj al-Balāghah, intellect is central, and affection impacts on valuableness of acts when it is dominated by intellect, though the influence of affection on moral value isn't denied and the Imām praises and disapproves some of affections and emotions and sometimes sees some role for affection in valuableness of acts Manuscript profile
      • Open Access Article

        3 - Jurisprudential thematic diversity: challenges andanswers (analytical study of nature of judges,justice at the scholars ,statement)
        mm aa aa aa Mohammadkazem Rahmansetayesh
        jurisprudential views showing the structure of justice include the apparent behavioral goodness,pertinacious queen in human soul,shunning the forbidden deeds, lack of debauchery in behavior, and loyalty to the basis of religion which face with jurisprudential uses and c More
        jurisprudential views showing the structure of justice include the apparent behavioral goodness,pertinacious queen in human soul,shunning the forbidden deeds, lack of debauchery in behavior, and loyalty to the basis of religion which face with jurisprudential uses and challenges and the analysis of each of them returns to the three basic elements of goodness in appearance, how to act or the influence of the queen of justice. The mentioned concepts and the absolute induction in imams jurisprudenc texts bring new meanings of the justice related to the ‘certain quantity’to the mind which will respond to the internal and external challenges of the quotations of the jurists . The analysis and answerTo each of them have been presented and described in this paper in detail. Manuscript profile
      • Open Access Article

        4 - Designing a model for creating a company's value set, taking into account the customer's ethical value and social ethical value
        Keyvan  Mohbed Hashem  NikouMaram Karim  Hamdi
        The overall purpose of this study is to provide a model for creating a set of company value, customer ethical value and social ethical value with a positive marketing approach. Data is in the category of exploratory (qualitative-quantitative) research and is done in two More
        The overall purpose of this study is to provide a model for creating a set of company value, customer ethical value and social ethical value with a positive marketing approach. Data is in the category of exploratory (qualitative-quantitative) research and is done in two phases. In the first phase, using the opinion of 15 experts and relying on study sources, the model framework was presented and validated. The statistical community in the second phase is the group of customers of entrepreneurial insurance services. In order to collect information and analyze the data, in the qualitative phase, the method based on data theory was used and in the quantitative phase, the method of structural equation modeling was used. Likert spectra were used. According to the results in the first and second part, social marketing has the greatest impact and role on positive marketing and positive marketing has the greatest impact and role on the value of the company. Manuscript profile
      • Open Access Article

        5 - Pleasure and ethics
        alireza alebouyeh ali reza  SHeikh
        Undoubtedly, hedonism can completely encompass human life and give it a hedonistic meaning and concept. This issue has caused the question to be raised, to what extent is hedonism morally correct? And in the field of theory, what relation can it have with ethics? Can he More
        Undoubtedly, hedonism can completely encompass human life and give it a hedonistic meaning and concept. This issue has caused the question to be raised, to what extent is hedonism morally correct? And in the field of theory, what relation can it have with ethics? Can hedonism be justified and moral? The research method in this article is descriptive-analytical. The findings of the research indicate that the relationship between ethics and hedonism is drawn from the way of examining the idealism of pleasure and the nature of hedonism . Despite the fact that a group of moral philosophers have gone so far as to consider pleasure as an intrinsic good and consider the criterion of moral value and moral judgment to be dependent on it and have organized hedonistic ethics; But pleasure cannot be an intrinsic good and the criterion of moral value, and hedonistic actions can be considered moral only in some cases. According to Islamic teachings, Although pleasure is not an evil thing and the pleasures of the afterlife are real and original; However, it is not the ultimate purpose. Manuscript profile