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List of Articles branding

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1 - Investigating the Professional Ethics System on Printed Advertising in Consumer and Brand Persuasion
nima shojaei Kambiz heidarzadeh Ahmad Rousta

The customer is the most important capital of each organization and company with a commercial and profitable purpose, so recognizing consumer behavior and patterns of consumer behavior change is very important in this regard. For this reason, this research was designed More

The customer is the most important capital of each organization and company with a commercial and profitable purpose, so recognizing consumer behavior and patterns of consumer behavior change is very important in this regard. For this reason, this research was designed to identify and evaluate the components that influence the use of print advertising in encouraging consumers and changing consumer attitudes towards the brand. The community in this study consisted of two groups: the first group was all experts and relevant people in the field of branding and customer purchasing that were used to identify the effective factors in changing consumer attitudes toward brand based on printed ads. The second group consisted of clients of the company, the effects of the identified components were investigated by them, and both groups were investigated in a targeted manner. The results showed that four components of propaganda content message, marketing structure, coloring and brand name and innovation in design in this field, and innovation in design has the most direct and indirect effects in this area, as well as the model designed for fit Is good. According to the obtained results, the designed model and identifiable components are a suitable model for identifying the factors affecting the use of print advertising in encouraging consumers and changing consumer attitudes towards the brand. Manuscript profile
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2 - Investigating the Factors Affecting Customer Loyalty with a Focus on Brand Personality (Case Study: Bank Mellat Isfahan Branches)
Hamid Reza Ahghaghi Mohammad Ghasemi Namaghi Ali Hosseinzadeh
20.1001.1.23833279.1400.12.46.2.8

Listed the brand as one of the most valuable assets of any company. The higher the brand value in the minds of customers, the more benefits a company can gain from its customers. The purpose of this study was to investigate the factors affecting customer loyalty with a More

Listed the brand as one of the most valuable assets of any company. The higher the brand value in the minds of customers, the more benefits a company can gain from its customers. The purpose of this study was to investigate the factors affecting customer loyalty with a focus on brand personality (Case study: Bank Mellat Isfahan branches). The statistical population of this research consists of customers, employees and managers of Bank Mellat. The statistical population at the quantitative stage was about 384 people. Relationships between research variables were tested using smart.pls software. The results showed that the identified categories include customer value, brand credibility, brand trust, brand marketing, customer experience, customer image, company image, organizational factors, environmental factors, brand strength, competitive advantage, brand social responsibility, brand identity, Customer loyalty, service characteristics have been effective factors. Manuscript profile
Open Access Article
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3 - The key components of Islamic branding for entry in to international markets in small and medium business enterprises food indust
Seyedeh Fattaneh Moghimi seyyed mahmoud shabgoo monsef kambiz shahroodi narges delafrooz
20.1001.1.23833279.1401.12.47.12.4

The purpose of this research is Identify and explain the key components Islamic branding model for entering international markets in small and medium businesses the Food industry.In terms of the purpose of the research ,it is of the applied type and in terms of the meth More

The purpose of this research is Identify and explain the key components Islamic branding model for entering international markets in small and medium businesses the Food industry.In terms of the purpose of the research ,it is of the applied type and in terms of the method of conducting the research , it is a combination that has been done successively in two parts, qualitative and quantitative.First, in the qualitative section , in order to achive the objectives of the research, using semi-structured indepth interviews with 14 experts, specialists and professors in the fild of branding, Islamic branding and marketing, who have been selected by the snow ball method and with using open and central coding of Islamic branding components, including three main components(views and approaches, weaknesses and threat,strengths and opportunities),fifteen sub-components and fifty-one indicators of Islamic were identifie and classified.Then, in a quantitative step, the survey questionnairc was descriptive research method and using cluster sampling method and through the researcher-made questionnaire tool, the opinion of managers and marketing experts in small and medium businesses the Food industry in the country which according to the information obtained from the Ministry of Mining Industry and Trade, 8618 companies are operating, has been collected. The sample size was 364 using cochran’s formula, which was selected by cluster sampling from the statistical population. For quantitative data analysis, confirmatory factor analysis and sample T-test Amos software were used.The research findings of the quantitative section indicate that the component of views and approaches had the highest rank among the main components, the conceptual approach is the most important among the views and approaches, the most important strength and apportunity of Islamic teachings, the most important weakness and threat of investment risk. Manuscript profile

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